Urban Concepts’ exciting GEO development is set to become a distinctive landmark on Mt Hawthorn’s revitalised retail and café strip.

With property prices in the area soaring over the past 5 years and an average growth rate of 10% each year, GEO is an attractive proposition for the investor market as well as the astute owner-occupier. (The large number of residential properties which have undergone total redevelopment or substantial alternations and additions over recent years will ensure strong growth in median prices as this investment surge is reflected in higher sale prices.)

Superbly located on the corner of Scarborough Beach Road and Matlock Street, GEO comprises 7 retail tenancies with 9 1 and 2 bedroom apartments of varying sizes over the first and second floors. This boutique development will form an integral part of the resurgence currently taking place in Mt Hawthorn.

An exciting part of the resurgence is the purchase of the Mt Hawthorn Plaza shopping centre by the Hawaiian Group which will attract quality new retailers to the area and further improve the retail amenity for the community.


The building will blend with Mt Hawthorn’s character, history and charm and play a significant role in the continuing enhancement of the streetscape.

GEO’s outstanding design, attention to detail, quality finishes and interior colour scheme will make these apartments extremely appealing places to live. This development follows Urban Concepts’ first Mt Hawthorn project – the successful Sant Elmo development at 160 Scarborough Beach Road where the commercial suites particularly, were in demand.

GEO offers the buyer various options: team an apartment with a commercial or retail space...and live above where you work. Imagine the convenience! Locate your business or retail outlet at GEO where you'll take advantage of the excellent street frontage exposure and central location. Or, live in one of the beautifully designed, well located, GEO apartments centrally located and minutes from the cbd. Whatever your requirements, GEO will provide an exceptional investment and lifestyle choice.

GEO would suit professional singles or couples, single parents, ‘empty nesters’ wanting a low maintenance ‘lock up and leave’ lifestyle and those simply wanting to enjoy the lifestyle benefits of living centrally amongst Perth’s inner city and all it has to offer.

Only a 10% deposit is required to secure your property. Investors are entitled to tax depreciation benefits. Ask us for more information.


In the 1930s Mt Hawthorn was evolving as a hub of business and social activity. A working class suburb, home to many ethnic families, it was a place where businesses and shops were interspersed amongst houses. Then, as now, much of the social activity centred around the Mt Hawthorn Hotel, now the Paddington Alehouse.

The site of GEO at 190 Scarborough Beach Road was first owned by a George Pearce who ran his store on the ground level and lived in an apartment over the shop. Interestingly, some 70 years later, Urban Concepts is revisiting this live/work concept and at the same time breathing new life into the suburb.

Living and/or working at GEO means you’ll have more time and freedom to live the life you want with everything in easy reach. GEO is about finding a balance between all the facets and demands of your life and bringing them together in one well planned, beautifully realised place.

Contact Us
For more information or pricing on this exciting development, please contact Urban Concepts today.

Disclaimer: Every attempt has been made to ensure that the information contained on this website is accurate however, any prices displayed are subject to change without notice. In addition, areas depicted on floor plans of buildings yet to be built may vary slightly from their finished dimensions.